The Wild South Coast Way on the Heysen Trail is a collaboration between multiple stakeholder partners and will elevate the Heysen Trail section from Cape Jervis to Victor Harbor to a highly appealing tourism experience.
A Visitor Experience Plan has been created with stakeholders to clearly articulate the Wild South Coast Way offering, hero experiences and target customers. It outlines the potential impact on the visitor economy and describes commercial opportunities.
A Brand Strategy has also been developed.
The Visitor Experience Plan and Brand Strategy are summarised in the Wild South Coast Way Provisional Visitor Experience Summary.
This Provisional Summary can be leveraged by stakeholders and tourism operators to develop products and experiences and apply for grants.